How Art Therapy Can Improve Your Coaching Practice

A Myriad of Benefits

Art therapy has a myriad of benefits for your life coaching clients, helping them to explore aspects of themselves that they haven’t been able to reach through other means. But did you know that it is not just your clients that can benefit from art therapy techniques? In this post we explore how art therapy can benefit you, improve your practice, and therefore better support your clients.

Art Therapy in Life Coaching

Your role as a life coach is to guide your clients to reach their goals in their personal or professional lives, and occasionally in both. You use a range of approaches to achieve this, tailoring your approach to meet the needs of each individual, helping them to see what is already there, but has been hidden from them.

One approach that you might choose to use is art therapy. The techniques of art therapy allow your clients to explore deeper into themselves, order their thoughts and emotions, and create the present and future that they want. However, the benefits your clients gain from exploring art therapy techniques are dependent on how well you understand the techniques and where you are in your life.

Understanding the Techniques of Art Therapy

Art therapy is hands on, you need to attempt the techniques to understand them and see how they form part of a wider approach to life coaching. This one of the many reasons why the best art therapy focused courses involve plenty of activities that enable you to practise the techniques.

By working through the techniques and activities, you can experience emotions and thoughts similar to those that your clients will experience when they use the techniques for themselves. This helps you to better fit the techniques and activities into the personalised program you develop for each client.

Understanding Yourself Through Art Therapy Techniques

We all work to separate our professional and personal lives, especially when working in professions where unresolved issues could directly impact those we are trying to support. However, total separation is never possible, and you will always take elements of your personal experience, emotions, and thoughts into your professional space.

Where you understand that this is occurring and have dealt with issues in a positive way, this can actually be positive and helpful to your life coaching approach. Art therapy techniques can help you to achieve this. Taking part in the activities set out in courses or that you intend to set for your clients can help you to identify areas where you need to look deeper, get support, or simply do some work yourself.

An example:

A simple example of how art therapy can support your life coaching business. Let’s imagine that you have a successful practice, and everything has been going well but you are not sleeping as well as normal and are finding it harder to concentrate during sessions. Clients are starting to notice that you are less engaged, but you are unsure why.


Financially, times are difficult for your clients and you have less new clients signing up for your services. Now on the surface you haven’t really considered this to be a problem, after all you have weathered financial storms before.

By exploring art therapy techniques that give you a chance to explore your hidden thoughts and feelings, and distance yourself from the emotions that you are dealing with, you can bring the hidden concerns to the surface.

Once you are aware that actually your concerns over the financial situation are affecting you personally and professionally, you can take a short, medium, and longer term look at your finances to deal with practical issues. You can also take steps to deal with the emotional effect of the stress and worry that this is causing.

Not only does this put you back into control and improve your life coaching practice again, but it also gives you an insight into something that may be holding back your clients in terms of following their dreams and setting goals and targets.

Art therapy techniques are an essential part of your life coaching tool box, but to make the most of them you need to really understand how they work and the depth of the effect that they can have. To do this you need to engage with them honestly on a practical level. You and your clients will be glad that you did.

Is Life Coaching for You?

Are you considering life coaching as the next step in your career? Read on to learn more about becoming a life coach. Are you already a life coach? Are you looking for a way to develop your business and help raise standards across the coaching sector? Visit the accreditation page to see how accreditation could help you.